berwick Intelligence Centre

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What is the develop commerciality programme?

One of the biggest complaints with professional advisors is that they are not commercial enough. Great at technical advice, but fail to give an opinion on the bigger picture. But how do you give commercial advice if you’ve never worked in their sector or run a business?

The answer: our develop commerciality programme. The curriculum involves sector by sector briefings which will give you the vocabulary and the knowledge to enable you to engage with clients at a business-issue level.

The curriculum is divided into two parts: the sector specials and the back-to-basics business sessions. The ‘sector specials’ sessions cover the key issues facing the sector, the key players in it and the current trends in the sector. There’s also a jargon buster session and a Q&A session with a sector expert. Our back-to-basics business sessions cover the basics of setting up and running a business in the sector, including insight into what the different functions do and how the business works.

At the end of the ‘develop commerciality’ course you will be able to engage with your clients on their level.

Why Berwick Gilbey?

• Tailored to your needs: we prepare the curriculum with you in advance, selecting the sectors that are most important to your business, and to pitch the course at the right level.
• Quality content: our sector specials are based on the highest level of research and opinion from Lighthouse and the desk analysis from Brook Intelligence Centre.
• Expert input: You have a unique chance to question an expert from the sector in a learning environment.

Who is it for?

• The develop commerciality curriculum is aimed at associate level, to equip them with the knowledge and insight that is normally accrued over many years.
• The curriculum can also be adapted for a senior audience of partners, heads of sectors, relationship managers and marketing directors. This is particularly relevant when the firm is considering entering new sectors and wishes to ‘get up to speed’ on the hottest sector issues quickly.

What are the benefits?

• Clients value an advisor who is able to give a commercial opinion, not just a technical opinion
• In practical terms, you will walk away from the course knowing more about the business sectors in which your clients operate and this will enhance your team’s:
  
  
  • Networking skills
  • Sales skills
  • Marketing materials
  • Business development ideas