berwick Intelligence Centre

Part of Lighthouse Global Group

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What is the client-centric brand progamme?

Business services’ brands are built from the inside-out. It’s the people inside your organisation who determine the perception of people outside it. And no matter what promises you make on your website or in your advertising and marketing collateral, your clients and prospects will remain unconvinced if they don’t see your people delivering on those brand promises.

The challenge faced by those responsible for brand in your organisation is ‘How do we get people to live the brand in a way that makes a positive difference for our clients, prospects and other stakeholders?’

The client centric brand programme is your answer. It’s a series of presentations and interactive seminars to help your people understand and live the values, behaviours and attitudes of their organisation. The result is an organisation that knows what it’s about and how to communicate the service it wishes to provide.

Why Berwick Gilbey?

• We understand the power of brand: the curriculum has been co-designed with brand experts from Lighthouse Global’s brand strategists, who help leading advisory firms, including investment banks and professional services firms, to diagnose, clarify and implement brand strategy.
• Drip-feed, not drown: it is not possible to engage people to move from ignorance of the brand to complete commitment to it in one session. Our multi-session approach enables the gradual build up from passive acceptance to active commitment
• Enjoyable, engaging sessions: using role play, video and a lively and engaging approach, we aim to give your teams not only the tools to ‘live the brand’, but the enthusiasm and energy to actively want to engage with the brand on a daily basis.

Who is it for?

• Every individual in the organisation who should be ‘living your brand’, and certainly all client-facing members of your team, including anyone from the back or middle office functions who has indirect contact with clients and external stakeholders.
• We tailor the session according to the audience - tailoring it for different layers of your organisation. Your people need to understand what is expected from them and be encouraged to live the values of your brand in a way that brings brand down-to-earth

What are the benefits?

• A team with a clearer sense of what it shares in common and what differentiates it from the competition.
• Your people will deliver a more consistent message when they interact with clients and other stakeholders outside the organisation.
• Your people will know what to do and what not to do in their everyday roles to deliver the experience you want for your clients.
• Ultimately, this programme will enable you to build a stronger reputation in your markets, in the media and inside your firm.